American Leather
American Leather
American Leather relies on Kentico CMS to manage content on their site and they have a robust set of
templates that support integration with Adobe Scene 7 to demonstrate the customization possible to their clients.
They needed someone who could design a custom system to allow for their unique product sets, the integration wiht Adobe Scene 7 and
support for a diverse set of templates to pull in the content from their various acquisitions.
Objectives
- Develop an online showcase for American Leather products and allow the user to get a good sense of the different coverings and full product suite.
- Increase awareness of American Leather products and acquired brands under one brand name.
- Develop solid online marketing tools that dealers can leverage to sell American Leather products.
- Leverage a CMS system to allow the marketing team to manage content with out any IT technical support.
Solution highlights
- Soltuion leverages .NET 2.0, SQL 2005 and the Kentico CMS system.
- Integration with Adobe Scene7 for dyanic rendering of the different colors and coverings available for each product.
- A custom product catalog and properties to allow for American Leather's process in representing products.
Results
- American Leather had to remove their toll free number and reevalute how they engage clients due to high traffic
- American Leather are satisfied customers with a solution that “exceeded expectations.”