Green Student University
Green Student University
The Green Student University website created by OTOnetworks is an online community of students
interested in being socially and environmentally conscious. It provides information about sustainable
living practices and worldwide green events and generates leads for retailers selling eco-friendly
products and services. OTOnetworks designed the site and hired CleverPear to provide complete development
services.
Objectives
- Develop a website from in 30 days start to finish synchronizing with a company merger and associated news releases.
- Create custom controls to meet usability needs on top of the Ektron API set.
- Build friendly, search engine-optimized templates on top of the Ektron platform to maximize lead generation through natural and paid search campaigns.
- Develop a user community platform using Ektron WIKI features and integrate them with “digg it” and other well-known paradigms for ratings and maximum site visibility.
Target audiences
- Current and future college students
- Retail sellers of green products and services
Solution highlights
- Developed a custom user interface with ASP.NET and Ajax
- Used the Ektron CMS tool for full moderation, content editing and managing community forums and blogs.
- Developed business logic in C# to wrap around the Ektron API set for WIKI tools.
- Developed custom tag word-search functionality using the Ektron taxonomy API set.
Results
- Developed initial site in 30 days to meet marketing targets.
- Developed general controls the OTOnetworks can leverage on future projects.
- Built SEO-friendly templates that exceeded traffic targets.
- OTOnetworks stated that the solution “exceeded expectations” and hired CleverPear for three other community-based projects.