Student Finance Domain
Student Finance Domain
The Student Finance Domain website—designed by OTOnetworks and developed by CleverPear—is
an online community that helps students understand how to finance a college education. The site
brings young people the latest information about financing options and generates leads for retailers
offering financial products and services for students.
Objectives
- Develop a new website based on an existing site that integrates standard community features, including user login, blogs and forums.
- Showcase financial products available to students for college loans.
- Create custom controls to meet usability needs on top of the Ektron API set.
- Build friendly, search engine-optimized templates on top of the Ektron platform to maximize lead generation through natural and paid search campaigns.
- Develop a user community platform using Ektron WIKI features and integrate them with “digg it” and other well-known paradigms for ratings and maximum site visibility.
Target audiences
- Current and future college students
- Retail sellers of financial products and services
Solution highlights
- Developed a custom user interface with ASP.NET and Ajax
- Used the Ektron CMS tool for full moderation, content editing and managing community forums and blogs.
- Developed business logic in C# to wrap around the Ektron API set for WIKI tools.
- Integrated third-party community tools using JavaScript
- Integrated full community features, including WIKI support, visitor registration, blog support, and personalized content and forums.
Results
- Developed initial site in 30 days to meet marketing targets.
- Developed general controls the OTOnetworks can leverage on future projects.
- Built SEO-friendly templates that exceeded traffic targets.
- OTOnetworks stated that the solution “exceeded expectations” and continues to engage CleverPear for development projects